In The Googlization of
Us, Siva Vaidhyanathan explores the capability of Google services to enable
a new level of surveillance. Google
Street View and Google Earth, for example, allow the user to take a visual tour
of practically any location. As this
area of Google emerged, “many commentators declared the service to be too
invasive for comfort”, as users are able to easily view other people’s streets
and homes. While the service may be
useful in certain situations, such as examining architecture or finding local
landmarks, Vaidhyanathan reminds us that it is practical to remain wary of this
new method of surveillance. Features
such as Google Earth and Google Street View have raised a number of concerns
about privacy and surveillance, including the issues of trespassing, lack of notification,
and disclosure of private information.
While
examining this article and considering the debates that have resulted from the
emergence of Google Earth and Google Street View, I immediately recalled an
experience from my past summer of work. Over
the summer, I work as a farm technician and help carry out a variety of
confidential agricultural field trials. When
I returned to work this past summer, my coworkers told me that they had looked
for the facility on Google Earth and had actually managed to find the vehicle
and field setup that we had been using to collect data at an earlier date. My coworkers were astounded by this discovery
and even found it somewhat funny that we had been captured by the Google
camera, but I couldn’t help but feel a bit disturbed. Despite the absolute quiet and apparent
isolation of the area of the farm that I had been working in, Google had
somehow managed to capture my vehicle and equipment on camera without being
noticed in any way.
Prior
to my own experience being captured on Google’s cameras, I didn’t give a second
thought to these potentially invasive Google features. Vaidhyanathan mentions in that “Google users
became accustomed to the new function”, and this was definitely true for
me. However, my views definitely shifted
when my activity was captured without my knowledge or permission, and I would
say that I now completely agree with Vaidhyanathan’s warning to be wary of such
‘Googlization’. I also appreciated that
his writing also explored several important debates initiated by Google’s
invasive mapping technologies. The
concept of Google ‘trespassing’ with its lenses was intriguing to me, and I can
empathize with the concerns of the couple who accused Google of this. I was alarmed by the fact that a Google
camera had made its way into my work facility completely undetected and taken
information to broadcast publicly.
Personally, I don’t believe that Google has any more right than a
trespassing individual does to photograph private property. I also appreciated the concerns that
Vaidhyanathan discussed regarding anxiety about disclosure of private
information. The work that my company
does is often confidential, and it is troubling that Google is free to access imagery
of what we do at any time they choose.
While Google Earth doesn’t currently come close enough to reveal
specifics about our experimental trials, it could definitely become even more
of a threat as their technology becomes more refined, and it will be up to our
facility to step in and request removal of the imagery.
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