Should Society Rely on Google?

 Technology is developing more each day.  We are becoming more dependent on search engines for everything.  We rely on things such as Google to find out information about subjects and even to make an income.  Siva Vaidhyanahan, author of The Googlization of Everything brings up interesting points regarding this issue.  She speaks about how Google is dangerous because of our increasing dependence on it.  Vaidhyanahan speaks about how Google disrupts every market or activity it enters.  It is so cheap and convenient it may cause us to miss opportunities to do things better. 

  This brings up an interesting question, should we continue to depend on Google?  I argue against this. You should not rely on a search engine.  An example of why not to would be to look at anadvertising company.  Advertising companies rely so heavily on Google which could hurt them.  Any time one company controls a large of a share of something as Google does their is always going to be concern.  You also do not want to depend on a company that you do not own to run your own business on.  Christian Russell brings up an interesting point to go along with this in Google is Gravy. 

First lets define the title, Google is Gravy meaning, Google is easy profit.  This is false.  Google is beneficial but it should not be relied on.  In his article Christian explains that yes Google does bring you good examples of things you are looking for and helps you learn things.  But you should not base your success on something if you have no control over it. Another thing he says is that it is good to get tons of traffic and make money on advertising while you can.  But........  Then he brings up the interesting question "What happens when google drops from their index...for whatever reason"?  What is your back up plan when something like this happens?  This is exactly why is is dangerous to depend on it.  In this case if your business is dependant on search results and advertising you are basically screwed!  Believe it or not this happens to many companies and people who are dependant on Google.  We should give ourselves the option and stay open minded incase something comes out that is better than Google. You should not rely on one search engine because if that fails then your out of luck.